Good News For Real Estate Market
Prudential Real Estate just released its end-of-the-year Outlook Survey, which shows that Millennials and Generation X place a higher importance on, and hold more favorable views toward, home ownership than older generations. According to the national survey, confidence increased marginally among respondents with 73% at least somewhat confident in the recovering real estate market and property values as opposed to 72% in Q2. Additionally, “Contemplators,” survey participants who considered but did not buy/sell a property during the past year, displayed a 10% increase in confidence over Q2 figures for both the U.S. real estate market and home prices indicating they will likely keep their eye on the market.
“It’s no surprise that home ownership is still a very important part of the American Dream for many people,” said Earl Lee, chief executive officer at HSF Affiliates LLC. “On both a national and local level, consumer confidence is returning to the real estate market and there is an immense opportunity at hand for real estate agents to develop new relations with a younger generation ready to invest in a home.”
Key observations include:
- Home ownership remains important to 96% of Americans with 77% of respondents ages 25-34 and 78% ages 35-44 indicating home ownership is “very important.” More so, 74% of respondents agree that with interest rates at historically low levels now is a great time to buy a home.
- Space, safety, and investment drive the reasons to own a home, with 97% respondents stating that home ownership allows for more control over living space. Tax benefits finished a distant sixth on the survey’s reasons for buying a home.
- 63% of Americans have a favorable or somewhat favorable perception of the U.S. residential real estate market and, again, younger generations are more likely to possess a favorable opinion when compared to their older counterparts.
“We feel there are many contemplating real estate now,” said Lee. “With interest rates near historic lows and prices in many markets still well off their highs, owning a home remains a sound long-term investments,” said Lee.
However, the survey also shows consumers remain cautious about real estate process, with 62% of respondents stating that obtaining financing is more challenging than it was pre-financial crisis. Given the dynamics and challenges of the market, 72% feel that having a trusted partner for the process is important, with younger generations being most concerned about finding reliable sources of information.
“Millennials and Generation X–about 85 million people strong–face a unique opportunity in U.S. housing,” adds Lee. “They are generally optimistic about homeownership and, by nature, share a strong sense of community. As important, many were not impacted by the real estate downturn and are looking at today’s buying opportunities with keen interest.”
Prudential Real Estate Outlook Survey Methodology
Interviews with 5,000 Americans who are “in the market” to buy or sell a home were conducted online by EdelmanBerland, between December 5-14, 2012. Respondents are aged 25-64 with a household income of at least $50,000, and either recently bought/sold a home or are considering buying/selling a home. The margin of error is ± 1.4% for all respondents.
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